Website Design

Website design in Yellowknife

Websites for Yellowknife trades, clinics, firms, lodges and tour operators that answer the questions people ask first: what it costs, when you are open, where you are, and how to book.

  • Built for phones
  • Prices in plain sight
  • Booking that works
  • Hiring pages
  • Owned by you
Hand-drawn wireframe on paper, with a metal ruler, pencil and phone laid alongside it

Answer the question before the phone rings

Of all the agency phrases we tested for Yellowknife, Northwest Territories, only the web design ones registered with Google: “website design yellowknife” and “yellowknife web design”. So owners are looking. The more useful clue, though, is what their own customers type. Local suggestions are full of prices and comparisons: “yellowknife tours prices”, “yellowknife fishing charters prices”, “yellowknife dog sledding price”, “yellowknife car rental unlimited mileage”.

People want a number, a date and a way to book before they make contact, and many of them are not local. Business travellers, visiting family and the tens of thousands who come each year for aurora viewing plan from far away, including from China, Japan and Korea, where the territory focuses its overseas tourism marketing. Short, plain sentences, prices stated in Canadian dollars, and clear details about pick-up points, hours and what is included do more for them than an elaborate layout.

Locals use the site differently. In the suggestion file, nearly every trade is followed by a jobs search, so a careers page earns its place. Homeowners in Old Town or on Latham Island want to know whether you work with trucked water and sewage systems; a Kam Lake shop needs directions that start from a road people recognise. A good site serves both audiences without making either one dig.

  • 75,600 visitors to the NWT in 2024-25
  • 16,630 of them travelling on business
  • 2 website design phrases Google suggests for the city
Two screens drawn in outline, a broad laptop and a slim phone, showing the same page rearranged to fit each

Search demand

Searches that shape a Yellowknife website

Google.ca suggestions from October 2026. The design phrases register; “website design yellowknife nt” and “web design northwest territories” return nothing at all.

Search term Intent Why it matters
website design yellowknife Medium What Google turns “web design yellowknife” into: the main owner phrase.
yellowknife web design Medium The same search with the word order flipped.
yellowknife tours prices High Visitors want a figure on the page before they write to you.
yellowknife fishing charters prices High Price-led planning for a summer day on the lake.
yellowknife aurora tour packages High Package pages that spell out dates, inclusions and price.
yellowknife hotels with kitchenette High A specific feature, answered most clearly with its own heading and photos.
yellowknife construction jobs Medium Hiring is part of the job for many sites; a careers page helps.
french daycare yellowknife High Families looking for French; a site can be structured to hold pages in a second language that you supply.

Put the number, the booking button and the directions up front

Notice how many of those searches end in prices, packages or a specific feature like a kitchenette. People want those answers settled before they write or call. We plan the page list around them: a price or range wherever your business can publish one, a booking link if you take bookings, a careers page if you hire, and directions written for someone coming from downtown, from the airport or in off the Ingraham Trail.

Build options

Drag-and-drop template, or a site built from local searches?

Each has its place. A builder suits a simple online calling card; a planned site suits a business that counts on the web for new customers.

Template builder Built by SEO Yellowknife
Cost to start Small, plus a recurring subscription One fixed quote after we review the project
Time it takes you Many evenings spent adjusting layouts A couple of meetings and a round of corrections
Prices, packages, booking Usually added later, if at all Mapped into the page plan from day one
Local and visitor detail Often a single contact page Neighbourhood, directions and visitor information
Who holds the keys The platform You: WordPress and domain registered to your business
Right for A basic presence online A site expected to win customers

Who arrives on the site

Four visitors every Yellowknife site should serve

Most small business sites here are read by the same four kinds of people. Each wants something different, and the page plan should give every one of them a short path.

01

The local in a hurry

Needs hours and a phone number

Today’s opening hours, a tap-to-call button and the neighbourhood, all visible without scrolling. Winter hours and holiday closures sit right beside the regular ones.

02

The traveller planning ahead

Needs prices and details

Packages, dates, what is included and what to wear, with prices in CAD. Clear, short sentences help every reader, visitors from overseas among them.

03

The job seeker

Needs a reason to apply

Roles, shifts or rotations, pay ranges where you can share them, and an application form that works on a phone. A careers page also keeps those visitors off your sales pages and your phone line.

04

The business buyer

Needs proof of capability

Projects, equipment, certifications, permits and service area, laid out so a purchasing officer can forward the page. Real photos of your crew and gear count for more than stock images.

The work

Steps in a website project

01

Research before layout

We gather Google.ca suggestions for your trade and the city first, and the page list grows out of the searches people really make.

02

Words from a conversation

We sit down with you for about an hour, hear how the work really gets done, and write drafts you mark up, so the finished pages sound like your business and not like a theme demo.

03

Designed on a phone first

Call buttons, booking, maps and menus laid out for a small screen, then widened for laptops and office monitors.

04

Lightweight WordPress

A custom WordPress theme in place of a heavy page builder, so pages stay quick and editing stays simple.

05

Search foundations included

Clear page titles and headings, LocalBusiness schema carrying your Yellowknife, NT address, an XML sitemap, and redirects from every old page address.

06

Yours from launch day

Your company is the registered holder of the domain, the hosting and the site itself. All passwords come over at launch, along with a one-page cheat sheet for the small edits you will do in-house.

Done carefully

Everything stays yours

The standards we keep on every account, written down so you can hold us to them.

Our position
Should we part company, you keep a working site and every login. Nothing needs to be rebuilt.

Your company holds the domain. The site runs on standard WordPress that any capable developer can pick up, and you have had every login since launch. The copy we write and the photos you supply belong to you. The build is quoted once, in Canadian dollars, after an audit of what you need.

Domain
Registered to your company
Platform
Standard WordPress
Price
Quoted once
Ask us about your business
Two people with a laptop and notebook at a café window over a frozen bay, painted houseboats and spruce on the shore
  • No proprietary system that makes leaving difficult.
  • Stock photos never passed off as your staff or premises.
  • No testimonial widgets where your profession’s rules restrict them.
  • Launch happens only once every old address redirects.

How we work

How the work runs, step by step

From the first review of your listing to a brief report each month that takes minutes to read.

  1. 01

    Audit

    Your site and listing get a close read, and we test what someone sees searching from Downtown, Range Lake, Niven Lake or Kam Lake.

  2. 02

    Pick the targets

    Together we choose the phrases that bring paying customers and give each one a home: a page, or a change to the listing.

  3. 03

    Fix and build

    Listing, website, content and directory work, starting with the changes most likely to help quickly.

  4. 04

    Report

    Every month you receive the calls, messages and rankings we measured, plus the plan for the month ahead.

Questions

Website design questions from Yellowknife owners

Roughly what budget should we set aside for the build?

Each build gets a single fixed quote in Canadian dollars after we audit your needs. The number of pages, any booking or payment tools, and how ready your text and photos are make the biggest difference. Domain and hosting are small separate costs billed by those providers.

Should we publish our prices?

Where you can, yes. Suggestions like “yellowknife tours prices” and “yellowknife fishing charters prices” show that people look for a figure first. If every job differs, a range or a plain list of what changes the price still answers the question.

Our dental office has glowing reviews. Should they go on the website?

We would leave testimonial and review widgets off the clinic site and build trust through clear information about services, hours, the team and fees instead, within the rules that apply to your profession.

We run guided tours. What should the site say about our licence?

Guided commercial tourism in the NWT needs a Tourism Operator Licence from GNWT Industry, Tourism and Investment, so say plainly that you hold one, alongside your insurance and safety approach. Travellers comparing operators from far away look for exactly that kind of reassurance.

Will a new site hurt our current Google positions?

It should not, provided each retired URL is redirected to its replacement and Search Console is watched for errors in the weeks after launch. We handle both on every build.

After launch, are we tied to paying you monthly?

No. The build is settled with a single invoice. Ongoing SEO is a separate decision, and if you take it, Starter runs $300, Growth $500 and Pro $700 monthly in CAD, with routine care of the site folded into whichever tier you pick.

Further reading

Related articles

Further articles on this subject for Yellowknife business owners.

Related services

Each service stands on its own, and plenty of clients start with only one.

Industries that use this service

People in town look for each trade differently, so each industry page has research of its own.

What does Yellowknife see when it searches for you?

Request a free audit showing where you appear from Downtown to Kam Lake, which competitors rank above you, and the fixes worth making first.

Send me the free audit